14 IU athletes earn aggregate of $470k in Hoosiers for Good NIL deals

Several prominent Indiana University athletes have landed lucrative name, image and likeness (NIL) deals with local charities according to a release by Hoosiers for Good.

Launched in early March, Hoosiers For Good engages IU student athletes who are passionate about using their NIL to amplify the philanthropic work that helps Indiana communities thrive.

The aggregate NIL compensation for the first Hoosiers For Good class totals $470,000 according to a release by the organization, funded by the generous donations of supporters. Consistent with the vision of Hoosiers For Good, agreements are not “one size fits all.” Rather, the value of the agreements varies based on the reach and platform each student athlete has to positively impact their charity.

In total, 14 IU student athletes received deals.

Under their agreements with Hoosiers For Good, each student athlete will, among other responsibilities, provide a variety of NIL services to their paired charities including a number of in-person appearances (such as speaking, presentation of skills, autograph sessions, and the like) as well as social media posts promoting these appearances and their charity.

The two most prominent athletes are IU basketball’s Trayce Jackson-Davis and Race Thompson.  Although individual contract details were not disclosed, the pair has the largest reach and platform among the 14, meaning each likely landed a significant deal from Hoosiers for Good.

“I’m excited to partner with Stop the Violence Indianapolis and Turnstone as a Hoosiers For Good athlete,” said Trayce Jackson-Davis in the release. “I am truly blessed to raise awareness for these causes that empower people throughout Indiana.”

While the deals create understandable speculation that Jackson-Davis and Thompson will return to play for IU for the 2022-23 season, Hoosiers for Good cautions that these NIL deals do not require the athletes to stay for an additional year of eligibility.

“It is worth expressly noting that we are not announcing, and cannot announce, that any or all of these students are definitely staying at IU for their next season of eligibility,” said Hoosiers For Good Legal Counsel Fred Glass.

“The agreements we announce today do not, and cannot, include any requirement that they be enrolled at IU in order to provide these NIL services.”

The Hoosiers For Good Spring 2022 Class

  • Riley Children’s Foundation – Brittany Ford, Softball
  • Indiana Wish – Mackenzie Holmes and Grace Berger, Basketball
  • Indiana Region of the American Red Cross – Matthew Bedford and Jack Tuttle, Football
  • Habitat for Humanity of Monroe County – Camryn Haworth and Jordyn Levy, Volleyball and Soccer
  • Turnstone Stop the Violence Indianapolis – Trayce Jackson-Davis and Race Thompson, Basketball
  • Boys & Girls Clubs of Bloomington – Anne Fowler, D.J. Matthews Jr. , Tiawan Mullen, Swimming and Diving and Football
  • RecycleForce – AJ Barner and Shaun Shivers, Football

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