The Daily Hoosier

IU Athletics announces $1 million pledge for NIL

November 14, 2022 TDH Staff IU Athletics 6

IU Athletics announced on Monday an anonymous donor has pledged $1 million in matching funds for NIL donations to the two main collectives tied to Indiana athletes.

Below is the release from IU.

BLOOMINGTON, Ind. – Hoosiers For Good and Hoosiers Connect jointly announced today a difference-making pledge of up to $1 million for donations, sponsorships, and memberships made to the two NIL collectives by Dec. 31, 2022.

An anonymous donor has committed to match every dollar either donated to Hoosiers For Good or paid for sponsorships/memberships for Hoosier Connect between now and Dec. 31, 2022, up to $1 million. The two organizations pair charities and businesses with IU student-athletes through Name, Image, and Likeness (NIL) agreements.

“The opportunities that IU student-athletes have to impact area charities and businesses through NIL agreements is tremendous, and this is the latest example of the vision we’ve had as a department from day one to support our students’ efforts to maximize these NIL opportunities,” said IU Vice President and Director of Intercollegiate Athletics Scott Dolson. “The reason we can have that vision of being the NIL school is because we have supporters like this who are committed to making an enormous difference in this critical piece of the new era of intercollegiate athletics, and thousands more who I know will step forward and get involved following this announcement. I am excited to see our loyal fanbase take advantage of this and maximize the impact that can be made before Dec. 31.”

Hoosiers For Good is a 501(c)(3) that’s mission is to raise awareness for charitable causes throughout Indiana, by partnering local charities with community-minded IU student athletes who choose to use their platform and influence to amplify the philanthropic work that helps Indiana communities thrive. The student-athletes are not only able to use their time and talent for good, but it also provides them the mentorship and experience to become lifelong community-minded leaders. Donors, meanwhile, know that they are supporting those student-athletes as well as the charity.

You can donate to Hoosiers For Good Here.

Hoosiers Connect, meanwhile, offers two ways to get involved in NIL. First, it provides an avenue for businesses to amplify their commercial brands through NIL sponsorships with IU student-athletes. Secondly, it offers an opportunity for individuals to sign up for monthly NIL memberships that include special perks, including experiences with IU student-athletes.

You can sign up for a membership to Hoosiers Connect Here, or you can learn about a Hoosiers Connect Corporate Sponsorship Here.

Monday’s announcement is the latest evidence of IU Athletics and its student-athletes being at the forefront of the new era of intercollegiate athletics and NIL. It fits alongside many of the department’s other efforts in this critical area, including:

  • Department-wide opportunity for all student-athletes with CampusInk for player-specific Indiana apparel
  • First NIL Task Force in Intercollegiate Athletics
  • Second school to partner with NIL industry leader OpenDorse
  • One of the first schools in nation to partner with NIL industry leader Altius
  • Elite educational opportunities, including brand-building and financial literacy
  • Key campus NIL partnerships with Kelley School of Business, Media School, Maurier School of Law
  • Group licensing opportunities for student-athletes in all sports

For more on the various NIL opportunities available to IU fans go here:

Several NIL options have emerged providing tangible benefits to Hoosier fans while supporting IU athletes

The Daily Hoosier –“Where Indiana fans assemble when they’re not at Assembly”