IU football coach Curt Cignetti’s postgame beer is getting a new look.
After celebrating Indiana’s first football national title with a Hoosier Gameday Lager, Cignetti said it “was absolutely the best beer I’ve ever had in my life, and made me want to have another.”
Bloomington-based Upland Brewery honored that moment last week by granting Cignetti a free lifetime supply of the beer.
Now the local brewer is recognizing the occasion with a championship edition can.
Upland is celebrating Indiana Football’s 2025 National Championship run with a limited commemorative Hoosier Gameday Lager can. Only 8,000 six-packs of the Commemorative 2025 National Championship Hoosier Gameday Lager Can will be produced and distributed across Indiana and the Chicagoland area.
To give fans a guaranteed shot at securing the collectible can, Upland is opening 500 reservation slots. Fans who reserve a six-pack can pick it up at participating Upland hospitality locations in Indiana. The remaining commemorative cans will roll out to retail accounts where Hoosier Gameday Lager is regularly sold. Commemorative cans will become available in mid-February.
“This championship season was electric and Hoosier Gameday Lager became part of the culture around the team,” said Samantha Marr, Vice President of Sales and Marketing for Upland Brewing Company. “Fans, students, and alumni embraced it, and we wanted to create something that captures the moment and gives IU supporters a piece of history they can hold.”
A portion of all Hoosier Gameday Lager proceeds support Indiana University student scholarships through Indiana University Licensing and Trademarks.
“This championship run was about more than football. Coach Cignetti and the team brought a real sense of pride and community to Bloomington and the state of Indiana,” said Padraig Cullen, Vice President of Hospitality for Upland Brewing Company. “I remember his first rally when he said that if they were going to win, the fans were going to have to show up and bring some excitement. I think both sides delivered. To have one of our beers woven into that story means a lot, and these commemorative cans are a great way for fans to remember a season none of us will forget.”
Upland plans to expand the Hoosier Gameday Lager lineup with exciting new packaging and merchandise timed to the start of the 2026 to 2027 school year, continuing the momentum into next season.
Hoosier Gameday Lager launched in 2023 through a partnership with Indiana University Athletics and Indiana University Licensing and Trademarks. The beer has seen exponential growth statewide and gained national attention during Indiana Football’s championship season.
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