Indiana football season ticket sales up 27 percent

The only thing disappointing about Indiana’s football season in 2020 was that not many people got to see it live.

It took a major push for the Big Ten to even play football in 2020, and once the league decided to play with an extremely late start, it limited attendance to essentially family members only. That meant the crowds that got to see the Hoosiers go 6-2 with home wins over Penn State and Michigan numbered in the low hundreds.

But with the Hoosiers returning 19 starters from that team including All-Americans Ty Fryfogle, Tiawan Mullen and Micah McFadden and quarterback Michael Penix Jr., they are expected to enter the season ranked in the top 25, and that is causing an appropriate amount of buzz in regards to ticket sales.

According to associate athletic director Jeremy Gray, season ticket sales are up 27 percent from 2019, the last time fans were allowed in the stands. That year the Hoosiers went 8-5 with a loss to Tennessee in the Gator Bowl and averaged 41,244 fans per home game in 52,929-seat Memorial Stadium.

Gray said Indiana is seeing upward trends in just about every demographic they track including young alumni. For reasons largely related to the pandemic — including the fact that there was not in-person orientation for students this year — student season ticket sales got a slow start. However, that trend has improved drastically and Indiana still hopes to finish above their 2019 student season ticket figure.

From a single-game perspective, the Hoosiers appear close to selling out their games against Cincinnati on Sept. 18 and Ohio State on Oct. 23.

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