Name, image and likeness has taken on many forms over the last 15 months.
On Wednesday, a pair of IU basketball players signed an agreement with a local bank in a deal that resembles what most envisioned when the NCAA began allowing NIL monetization.
Merchants Bank today announces it has signed IU basketball player Race Thompson as its newest brand ambassador, in addition to re-signing its contract with his teammate Trayce Jackson-Davis.
The contract amounts for both players were not disclosed.
Under the terms of the deal, Jackson-Davis and Thompson will make personal appearances and participate in other advertising opportunities to promote Merchants Bank’s various lines of business, according to a release.
“Trayce has been a tremendous asset to the Merchants family this past year, so it was an easy choice to re-sign him as our brand ambassador for another year,” said Merchants Bank Chairman and IU alumnus Michael F. Petrie said in the release.
“We’re honored that his teammate, Race, will also be joining us as his influence, talent and character both on and off the court make him a perfect choice for our newest partnership. Go Hoosiers!”
Thompson will join his four-year teammate Jackson-Davis as a representative of the bank.
“Working with Merchants Bank as my exclusive financial services company is an exciting next step for me,” Thompson said. “The bank’s close ties to the state of Indiana and its desire for bettering our community align with my own goals, so I’m thankful to Merchants Bank for allowing me to serve as their ambassador. I’m looking forward to learning more about how we can grow together.”
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