IU Athletics announced on Monday a series of new fan experiences and gameday enhancements at Memorial Stadium in advance of the 2026 season.
The changes range from the opportunity for fans to participate in the runout with this year’s team to plans to recognize last season’s College Football Playoff Championship.
New Gameday Experience Opportunities
During each home game this year, a limited number of fans can run out with the team onto the field in the final minutes before kickoff. Experience Hoosier gameday like never before with the brand-new Team Runout Experience.
A second new offering is the Pre-Game Tunnel Experience. Here, a limited number of fans will be able to line the Indiana Football runout tunnel, see Coach Cignetti and the players up close, and high-five the team as they take the field.
Finally, there’s the new Pregame Pass Trophy Tour . This ticket provides you and up to three guests with the chance to get an exclusive, behind-the-scenes look at IU Football and its facilities, go onto the field during pre-game warm-ups, and tour IU’s 2025 championship trophies.
With these three additions, Hoosier fans have eight different pre-game and in-game experiences to consider. Visit here to see all the offerings.
Indiana Football AAA Championship Tailgate
The south lawn of Memorial Stadium is transforming into the ultimate pregame destination for the 2026 IU Football season with the debut of the Indiana Football AAA Championship Tailgate . Opening three hours prior to kickoff with free admission, this new fan gathering area is set to become the heart of pregame excitement. The tailgate area will be anchored by a towering, 15-foot-high College Football Playoff National Championship Trophy photo opportunity. Fans can enjoy a vibrant atmosphere featuring a double-deck Coors Light outdoor bar, a central stage hosting live bands, local food trucks, a dedicated kids zone, and much more. Adding to the electric energy, the AAA Championship Tailgate will be positioned right next to the live FOX Big Noon Kickoff show on Saturday and anytime FOX hosts its pregame show in Bloomington this fall.
Hoosier the Bison IndyCar
For the 2026 season, Indiana University’s official mascot, Hoosier the Bison, is back for his sophomore campaign in Bloomington with an upgrade. Supporters can watch Hoosier roll into game days driving a specially engineered, open-wheel racing IndyCar. This custom-designed vehicle will make prominent appearances during pregame activities as the squad arrives for “The Walk,” and it will lead the team’s entrance onto the field prior to every home game.
Commemorative Rally Towels & Spirit Posters
The rally towels are back… with a new twist! Each week’s towel will feature a different Hoosier football player this year, starting with linebacker Isaiah Jones for Saturday’s game. Fans will be able to pick up their towel as they enter the bowl of the stadium and celebrate throughout the game. Rally towels have proven to be one of the great collector’s items throughout the Curt Cignetti era, and that will be the case even more with actual IU players featured on them for each home game.
Also back in 2026 are the exclusive Indiana Football spirit posters created for IU Athletics by renowned IU alumnus Jon Terzini. These collectible posters will be available during game weeks (home and away) at the west lobby of Simon Skjodt Assembly Hall and the IU Credit Union while supplies last, as well as select Bloomington retail partners including Alumni Hall, Homefield, The Indiana Shop, and the IU Team Store.
Official IU Student Section T-Shirt
IU students will be in an identical location this year, filling the north end of the stadium in Sections 12R through 23L. Those students will share a unified look at every game this year, as IU recently unveiled its first official IU Student Section t-shirt. The red t-shirt features a Curt Cignetti caricature on the back along with the 2026 game schedule, and figures to be a popular item all fall on campus.
CFP National Championship Signage Reveal
The 2025 season was one that no IU Football fan will ever forget, as the Hoosiers enjoyed one of the greatest campaigns in college football history on their way to a 16-0 record and a first-ever national championship. IU will officially unveil new permanent CFP Championship signage in the stadium bowl during pre-game festivities leading up to kickoff against North Texas.
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In addition to these new offerings, IU Athletics has initiated additional updates to ensure it is prepared to welcome a record number of fans to a sold-out Merchants Bank Field at Memorial Stadium this fall.
New Parking Options
IU Athletics has dramatically increased the quantity of season parking pass opportunities for season ticket holders for the 2026 season. This fall, IU Athletics made nearly 2,000 more season parking passes available than a year ago, a 27% increase from 2025. A significant number of these new parking spaces are located on the north side of the 45/46 bypass in the North Bypass Lot, the Milo & Sampson Lot, and the White House Lots, with each lot being within ½ mile of the stadium. The Sembower/Tundra Lot, the Forrest Avenue Garage, and the 12th Street Lot are also new season parking pass opportunities for the 2026 season, with each being less than one mile from the football stadium.
All season parking passes on the IU Athletics campus for the 2026 season are sold out (view IU Athletics Interactive Football Gameday Parking Map Here ). For those without season parking passes, the Union Street Grass Lot, the Union Court Grass Lot, and the Fee Lane Garage each offer gameday sales ($50/car) on a first-come, first-served basis. The Bell Tower RV Lot also offers gameday sales for RVs on a first-come, first-served basis. Finally, there are free parking opportunities at the Atwater Garage on campus. A free gameday shuttle will transport fans before and after the game from Atwater Garage and from the E. Lingelbach Lane/North Union Street intersection (just east of the Phi Kappa Psi and Alpha Epsilon Phi houses on Eagleson Avenue). Shuttle service will be available for three hours leading up to the game, and will then resume for two hours after the game’s conclusion.
Food and Beverage Enhancements
Thanks to the off-season work of IU Athletics’ food and beverage partner Levy, Hoosier fans will enjoy new food and beverage offerings, additional points of sale, and new concession areas in 2026. For starters, there will be 42 additional points of sale throughout the stadium, which will expedite visits to the concession areas. Additionally, all concession locations will feature stanchions for line queuing to improve traffic flow. Memorial Stadium visitors will also be able to take advantage of our new Cream and Crimson location by the E5 entrance that will feature a Pot Roast Burger, Sloppy Joe Dog and Totchos. Two new Grab and Go locations and an Ice Cream Vendor are being added to the upper west stands as well.
Speaking of new, Hoosier fans will also be able to visit the brand-new Coors Light Zone which will be in the north concourse opposite the Buffalouie’s concession location. Additional new food offerings for 2026 include Buffalouie’s Flatbread pizzas, A Burnt End Loaded Baked Potato, and a Competition Brisket Sandwich, all of which will be located at food carts on the west side of the stadium.
New IU Team Store Location
A new official IU Team Store pop-up location will be positioned on the stadium’s east side near the E4 entrance. This 30’ x 60’ space will be open on select days of game week as well as on gameday. This new space will feature the latest in officially licensed IU Football and Indiana University merchandise, and will complement the IU Team Store location found inside of the west doors of Simon Skjodt Assembly Hall.
New/Upgraded Premium Spaces
Several exciting updates have been made to the premium spaces at Merchants Bank Field at Memorial Stadium to elevate the game-day experience. Two additional field level suites have been added to the northeast and southeast corners, matching the size and layout of the popular suites that have been on the south end for the last several years. Additionally, two new Loge Box Suites are now available on the southeast and northeast sides, mirroring the configuration introduced on the west side last year. East Side Stadium Club ticket holders, meanwhile, will enjoy access to a new restroom facility.
There are also new premium tailgating opportunities as well. For groups of 5-40, the AAA Championship Tailgate Pod package offers a premier tailgate destination and experience. Located next to the AAA Championship Tailgate venue, this tailgate package includes your own personal 40’ x 20’ space (view here ) that can comfortably seat 15 and hold up to 40. Each unit includes a flatscreen TV, a fan/heater (depending on time of year), bar/kitchen set-up, and 24 complimentary waters/soft drinks. Each unit has access to a shared cash bar with four other units, and catering is available as an add on. These units will also be fenced off, ensuring plenty of space for you and your guests. To book your tailgate pod or to get more information, contact IU Ticket Sales at grpsales@iu.edu.
Restrooms
Improvements have been made both inside and outside Merchants Bank Field at Memorial Stadium. Once fans enter the stadium, they will find 38 new portable restrooms positioned around the concourse to help address line concerns. In addition, portable restrooms are being repositioned in both the IU Athletics complex surface and grass lots. Finally, the East Side Club renovation includes an expanded restroom facility for the premium area that will be completed in advance of Saturday’s game.
Wireless Service
To improve the mobile experience for fans attending IU Football games this fall, several significant wireless infrastructure enhancements have been implemented at Memorial Stadium. AT&T has added a Cell on Wheels (COW) on the south side of the stadium to boost network service and capacity for fans during pregame activities. Additionally, Verizon has upgraded its network infrastructure in the public rights-of-way surrounding the venue to improve pregame and postgame activities as well. Inside the stadium bowl, all cellular antennas have been comprehensively upgraded to handle heavy game-day crowds more effectively.
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