IU AD Scott Dolson announces changes, promises more as IU football season ticket renewal begins

In a mass e-mail, IU Director of Athletics Scott Dolson formally kicked off IU football’s season ticket renewal efforts.

Dolson noted Indiana has seen a “remarkable jump in interest in season tickets for the fall.” The Hoosiers sold out their final four games and set a new record for single season attendance in 2024 as first year coach Curt Cignetti led IU to an 11-2 record and the College Football Playoff.

In his e-mail, Dolson introduced two new concepts.

There will be a new East Side Club featuring new premium seating options on the east side of the stadium. This will mark the third straight year Indiana has introduced new premium seating options, following south end zone suite additions in 2023 and 2024.

Dolson also introduced a new personal seat donation program for football tickets, following a trend across the Big Ten.

Here is Dolson’s full e-mail sent on Wednesday afternoon:

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Dear Hoosier Nation,

The 2024 college football season has come to a close, and what a season it was for Indiana Football! National Coach of the Year Curt Cignetti led us to our first-ever College Football Playoff appearance, a top-10 national ranking, and the greatest season in program history. As thrilling as the season was, we’re equally excited about the prospects of continued high-level success as we move forward.

This season’s success came against a backdrop of unprecedented change in college sports. NIL, the transfer portal and, beginning July 1, revenue sharing are the new reality for athletic departments across the country. As a department, we have been focused on turning these types of challenges into opportunities for success for our student-athletes and our programs. Our department’s successes relative to NIL and the transfer portal have been well documented, and were undoubtedly a significant part of the success we enjoyed in football last fall.

Looking ahead to the next wave of changes, we have a plan to continue to elevate IU Football and all our 24 varsity programs within the Big Ten and nationally. You, as part of Hoosier Nation, are a big part of our plan for success.

This week, we will officially launch our 2025 IU Football season ticket renewal campaign. We have already witnessed a remarkable jump in interest in season tickets for the fall. If you were a season ticket holder a year ago, we hope that you will renew and potentially consider buying additional season tickets for 2025. If you weren’t a 2024 season ticket holder, we hope that you will become one for 2025 as we look forward to the prospects of more sell-outs and more unforgettable wins under Coach Cignetti.

We’ll be officially announcing several other exciting changes soon as well. Due to overwhelming demand for additional premium seating options, a new premium east side area will debut this fall. Look for details on the new East Side Club in the coming days. We will also share details about our plan to follow the lead of 14 other Big Ten universities and initiate a new personal seat donation program for football tickets. Depending on your seat location, this annual donation will range from $0 to $250/ticket.

IU Athletics is focused on embracing these changes so we can propel IU Athletics to a new era of across-the-board success. We need you to be a part of this journey!