If there’s one reason why IU basketball stands near the top in the NIL space, this is it.
Hoosiers For Good Inc., an official NIL collective of Indiana University Athletics, signed a summer 2023 class of 31 IU student-athletes who will use their name, image, and likeness (NIL) to make an impact on 13 Indiana charity partners, the organization announced on Thursday.
This is Hoosiers For Good’s largest class of athletes since launching in March of 2022. All 12 scholarship members of the IU men’s basketball team are included in the latest class. In the summer 2022 class, 11 members of the IU basketball team signed deals.
Hoosiers for Good reported contributions close to $4 million for 2022, making them IU’s clear leader in the NIL collective space. The organization attempts to allocate the value of their deals ratably based on an estimate of each player’s market value, meaning a significant portion of the money raised by the collective goes to men’s basketball players.
The latest class represents eight IU sports, including women’s basketball, men’s basketball, football, baseball, softball, women’s field hockey, women’s rowing, and women’s golf.
Hoosiers For Good will partner the athletes with 13 different charitable organizations throughout the state of Indiana, including six new charity partners.
With this class, Hoosiers For Good has partnered with 30 charitable organizations and formed yearlong agreements with 96 student athletes. Hoosiers For Good athletes provide in-kind services to their partnered organizations including in-person appearances and social media posts to promote their appearances and important initiatives for their charity partners.
“I’m proud of the impact that Hoosiers For Good and our student-athletes have made on our charitable partners since we launched in March of 2022,” said Tyler Harris, Executive Director of Hoosiers For Good, in a release.
“With each class of athletes we announce, we are furthering our commitment to our partners to raise awareness for the work they do in our communities. It’s exciting to be a part of and I’m looking forward to seeing how these 31 athletes use their voices to make a difference.”
This class includes several athletes who are entering into their second year as a Hoosiers For Good athlete, including men’s basketball player Xavier Johnson. Johnson is partnered with A Kid Again, an organization that aims to foster hope, happiness, and healing for children with life-threatening conditions and their families.
“I’m excited to partner with Hoosiers For Good for a second year,” said Johnson in the release. “Through my partnership with Hoosiers For Good I’ve had the opportunity to meet a lot of amazing kids and families who are a part of A Kid Again and I can’t wait to meet more people and use my voice for good again this year.”
The Hoosiers For Good Summer 2023 Class
- A Kid Again – Sydney Keld, Xavier Johnson, Luke Sinnard, Devin Taylor
- Big Brothers Big Sisters South Central Indiana – Malik Reneau
- Boone County Mentoring Partnership – DeQuece Carter, JoJo Johnson, Derin McCulley
- Cancer Support Community – Kaleb Banks, Julianna LaMendola, Lenée Beaumont
- Girls Inc. of Monroe County – Brianna Copeland, Taylor Minnick, Faith Johnson, Chloe Johnson, Clare Hunsberger
- Indiana Wish – Mackenzie Mgbako, Sydney Parrish
- LittleStar ABA Therapy – Trey Galloway
- Mackida Loveal & Trip Outreach Center – Jakai Newton, Anthony Walker
- Muscular Dystrophy Family Foundation – Nic Toomer, Amare Ferrell, Jordan Shaw
- Project 44 – Anthony Leal, Payton Sparks
- Turnstone – Gabe Cupps, Kel’el Ware
- Warriors for Peace – CJ Gunn
- Wheeler Mission – Robby Harrison, Louis Moore
The mission of Hoosiers For Good is to raise awareness for charitable causes throughout Indiana—by partnering local charities with community-minded IU student athletes who choose to use their platform and influence to amplify the philanthropic work that helps our community thrive.
Hoosiers for Good Inc holds 501(c)3 status, and all donations are tax deductible, the organization says.
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