IU announced a new pregame concept called B-Town Boulevard for home games during the 2024 season.
Here’s the full release from IU Athletics:
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Introducing B-Town Boulevard – a new festival-like pregame atmosphere on the south side of Memorial Stadium.
📰: https://t.co/VmBWcpNjyP pic.twitter.com/jrjJHKZsPD
— Indiana Football (@IndianaFootball) August 15, 2024
The south lawn of Memorial Stadium will transform into B-Town Boulevard to entertain the Hoosier faithful for the Indiana football program’s eight-game home schedule. The area will feature both free and paid fan experiences.
B-town Boulevard opens to the public two-and-one-half hours prior to kickoff with a festival-like pregame atmosphere that features a concert stage for live bands, food trucks, outdoor bar, and family-friendly games and attractions. Enjoy special performances every game by the Marching Hundred, RedSteppers, and IU Cheerleaders. Fans can pick-up the latest gameday apparel and merchandise from the IU Team Store location inside B-Town Boulevard. B-Town Boulevard closes just prior to kickoff.
B-Town Boulevard Tailgate Party & Game Ticket Package
Buy Now
Looking for a place to gather with friends before the game? Purchase an all-inclusive B-Town Boulevard tailgate package which includes a game ticket and access to a special pregame food and beverage menu inside B-Town Boulevard.
When you arrive, simply check-in at the B-Town Boulevard Tailgate Party Pavilion (located adjacent to the outdoor bar), then sit-back, grab a bite to eat, and enjoy the festive atmosphere before the game. The menu includes fan favorites such as Texas BBQ, brats, and burgers. Water and soft drinks are included. Fans can purchase alcoholic beverages (beer, wine and liquor) separately at the B-Town Boulevard outdoor bar.
B-Town Boulevard Group Tents
Contact: Maggie Coates (macoates@iu.edu)
Let IU Athletics help you arrange an unforgettable pregame tent party for you and your group. Whether you’re hosting a large or small gathering, IU Athletics and its hospitality partner, Master Rental, offers customizable group tailgating options.
All group tents are located around B-Town Boulevard, just steps away from the stadium, and each tailgate party includes tent, tables, table coverings, seating, setup and breakdown. Additional equipment such as beverage stations, lighting, heaters, and more are also available. Game tickets, parking, and catering can be added as well to the group tailgate experience. Groups numbering 35 or more fans are required to utilize IU Athletics’ official group tailgate caterer – Garnish Catering. To arrange a group tailgate tent party at B-Town Boulevard contact Maggie Coates at macoates@iu.edu.
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